14 oz. Tall Campfire Mug by The Rocky Top Institute

This mug was created by UTK student-fellows in the Rocky Top Institute majoring in Retail and Consumer Science in the College of Education, Health, and Human Sciences'. The Rocky Top Institute provides students with experiential learning opportunities in areas such as product development, brand management, and marketing, while strengthening their leadership, creativity, and business skills. Royalty proceeds from the sale of Rocky Top products are divided between the Bryant family and UT, with the university's portion directed to the Pride of the Southland Band and the Retail and Consumer Sciences program. These funds support scholarships, fellowships, and institute projects.