10 Keys To Success



Positively engage with customers via social media and in person. Listen to customers' wants and identify ways to bring those ideas to life. Be customer focused on decision-making, idea generation, and consider the needs of students, alumni, faculty, staff, and fans. Consistently go above and beyond.


Act with a sense of urgency because timing is everything. Know when to jump in, when to wait, and when to get out.

Sometimes we win; sometimes we lose. Grow from these experiences and always strive for better customer outcomes.


Have an enormous amount of pride in the store and the University. Expect the best of yourself and everything we accomplish together.

Root for each other, care about each other, and help each other succeed. There is no "i" in team.


See what needs to be done and do it. Care about what we do, take pride in our organization, and work tirelessly to improve things.

Leadership is about helping others become the best version of themselves.

"One that beareth a torch shadoweth oneself to give light to others."


Always strive to be an industry leader who instills creativity and uniqueness in its organization by trying new things and moving forward.

Embrace the idea of thinking outside the box in everything we do. Do what nobody else is doing.


Investing in technology moves our organization forward and allows us to set the industry standard.

Leveraging the latest technology enables us to better serve the customer, which is essential in today's world.


When discussing ideas, use a team approach to ensure everyone has a voice and is on the same page.

Including all team members in our choices reinforces that everyone is essential and valued.


Listen carefully, and respond directly and instinctively. Talk to each other, listen to each other, and work towards common goals.

A transparent dialogue between customers and our team members is essential to success.


Agree on and set goals based on long-term results rather than mundane tasks. Focus on the customer, differentiate our products and services, and never get comfortable. This approach results in revenue growth, positive brand awareness, and added value for the community.


Respect each other, love what we do, and look for opportunities to create something unique that everyone will enjoy.