adidas x Tennessee Volunteers

The three stripes have made their return! Check out the line-up of our new adidas gear.

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Tennessee Volunteers x lululemon

Tennessee orange has never looked so good. Check out the latest styles from our epic collection.

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Rocky Top You'll Always Be...

Home Sweet Home

Rocky Top will always be where the heart is. Whether you live right down the street or hours away, shop for everything you need to decorate your Big Orange space.

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Custom Department Merch

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Our Story

Who We Are

The VolShop — and its family of brands: VolBooks, VolTech, and VolSnacks — is the official campus retailer of the University of Tennessee, Knoxville.

All proceeds benefit the Knoxville campus with 100% of profits dedicated to student scholarships, campus building projects, and community outreach.

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